Case Study · Motion Design
HelloFresh · Motion, Part One
Client HelloFreshDeliverable Motion design film, part one
Part one of the HelloFresh motion work: the opening film that sets the course visual language in movement.
Delivered as Design Lead at Scheer IMC.
My role
Motion DesignArt Direction
Tools
Adobe After EffectsAdobe Illustrator
The HelloFresh e-learning course had a visual system built for screens. This film takes that system into motion: the type, the colour and the illustration given timing and transitions.
It sits beside the course rather than replacing it, and sets the visual rules the second film follows.
01 · Part one
The introduction
A shorter piece that sets the visual language in motion and opens the learning world.