Case Study · Visual Design
Franklin & Templeton
Client Franklin & TempletonDeliverable Creative ideation
Creative and copy ideation for Franklin & Templeton — the thinking behind the visual direction.
My role
Creative DirectionCopywritingVisual Design
Tools
FigmaAdobe Illustrator
Franklin & Templeton is a heritage financial brand, and the work started before the design — a body of creative ideation exploring the concepts, the copy and the art direction.
These pages capture the thinking that shaped the direction, from early ideas to the concepts that carried through to the final design.
01 · Ideation
The thinking first
Early creative and copy ideation exploring the direction for the brand.
02 · Ideation, Refined
The concepts take shape
Refined concepts as the copy and creative direction came together.
03 · The Direction
What carried through
The ideas that shaped the final visual direction.
