Case Study · Motion Design
AOL
A brand campaign opener for AOL — bold typography and confident motion that opens the campaign with impact.
My role
Tools
AOL needed an opener that landed immediately. This short piece pairs bold graphic motion with a punchy reveal — the brand stated before a single word.
The opener was developed through a set of style frames that locked the typographic and graphic language, then animated into the final piece.
Below are the style frames and the work-in-progress that led to the final opener.
01 · Style Frames
The opener, framed
Style frames that lock the typographic and graphic language of the opener.
02 · Style Frames, Continued
The motion, scene by scene
More frames carrying the bold, graphic direction into the final piece.
03 · Detail Frames
The look, close up
Detail frames refining the composition and colour of the opener.
04 · Detail Frames, Continued
The finish
The final frames before the piece was animated.
05 · Process
The opener coming together
Work-in-progress showing the animation building toward the final cut.